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Director of Advancement

Date Posted: October 31, 2017


Develops, manages and executes short- and long-term strategic marketing and communications plans to span across all communication media and reaches appropriate target audiences, based upon specific performance goals related to general awareness, visitation growth, and membership growth.

Evaluates the success of various strategies and provides and implements recommendations for improvement.

Contributes to the overall success of the institution as a member of the Museum’s senior management team.

Prepares and manages strategic marketing and development plans, ensuring that the department adheres to long-term and operational goals and objectives; present regular progress reports to the Executive Director and Board of Trustees.

Develops, manages and mentors the department’s staff, empowering them to master and manage their respective areas of responsibility with accountability; provides appropriate resources, encouragement and acknowledgement of success; evaluates staff annually or more often, as needed.

Oversees donor cultivation events including exhibition openings, donor dinners, member tours, engagement events and the development of The Rockwell Museum’s gala event.

With the Manager of Fund Development increases the number of Museum members through creative branding, membership levels, events and programs.

With the Manager of Fund Development, advises and collaborates on sponsorships for exhibitions, programs, events and activities; coordination of Silver Dollar Society benefits and events; and management of annual appeal.

Leads the Advancement team in the creation of a sophisticated marketing plan to solidify the Museum’s brand and promote the institution, its exhibitions, programs and other strategic work holistically.

Understands visitor profiles to reach core audiences, and identifies strategies and market placement to reach new and diverse audiences, including strategic collaborations with local and regional tourism partner that align The Rockwell’s brand and mission broadly across the region, State of New York and United States.

Collaborates across all Museum departments, external support organizations, and Board committees to strengthen communication strategies for attendance growth in the group sales sector, program attendees, shoppers and combination tickets with the Corning Museum of Glass.

Maintains the brand integrity of the Museum through consistent and cohesive messaging.

Collaborates with Museum leadership by providing insight into communications and branding strategies.  Analyzes potential new programs and services to gain exposure and build awareness about Museum exhibitions, events, and special programs.


Bachelor’s degree in journalism, public relations, marketing, or a related field required. Post-graduate degree in related field preferred.

Minimum five years of experience desired in fund development, public relations and/or marketing, preferably in a non-profit or museum setting.

Ability to make and maintain contacts with all types of media; knowledge of local, regional, national and other media contacts desired.

Ability to inspire others, build trust and demonstrates loyalty between the staff, sister institutions and collaborators.

Strong interpersonal skills with emphasis on written communication skills and public speaking.

Ability to work collaboratively with both internal and external customers.

Ability to meet deadlines.

Ability to professionally deal with the press and other outside resources.

Understanding of community outreach, volunteer recruitment, partnership & coalition building, individual and group work skills.

Ability to represent the Museum professionally.

Ability to work both independently and as part of a team.

Ability to work weekends and evenings as needed.

Please submit resumes and letters of interest to